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Hank: It's GIF (JIF) if you're the developer of the format
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John: But the people who made it thought it was JIF, but since books belong to the readers...
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Hank: Everyone calls it
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John: ...we call it GIF. We get to decide what it's called.
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Hank: It's not a book.
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John: Well, things belong to the people who use them, not the people who create them.
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Hank: That's beautiful John. I've only heard you say that seventeen thousand times.